FOR IMMEDIATE RELEASE
PRODIGIOUS YOUTUBE SENSATION JAKE DONALDSON NOT READY TO SETTLE FOR LESS THAN THE BEST WITH UPCOMING SINGLE “OPTIONS”
16-YEAR-OLD VIRAL STAR RELEASES NEW ORIGINAL MATERIAL + NEW VIDEO IN VIRAL MASHUP SERIES
Multi-talented entertainer and YouTube sensation Jake Donaldson has accumulated an impressive organic social following with his unique take on mashup videos, including the viral hit Guys vs Girls mashup series, which spread like wildfire accumulating over 100 million views across media platforms. The tireless Donaldson continues to arrange and produce covers at a rapid rate, building his musical chops and garnering new fans along the way. With the end of 2018 now here, Donaldson is happy to showcase a new year’s edition to the famous mashup series, with a new original single following shortly after, titled “Options.”
While fans of the mashup series will be treated to another jaw-dropping top-40 recap, the recently released single, “Options” sees Jake boldly discovering a voice and style all his own. The song unapologetically addresses the realities of dating in the era of ever-connectedness, or as Donaldson puts it “Living in a generation ruled by social media can make it incredibly hard for people to stay faithful in relationships. Social media platforms have basically turned into a place where you can pick and choose your next relationship, which makes it easier to skip from person to person. This song is a reflection of that.” Catchy synth tones stand firm atop energetic rhythms while assertive and confident lyrical content match the club-friendly vibe, creating what the artist describes as “dark electronic pop.”
A student of modern music, Donaldson’s passion for the methods and stylings of top-40 hits has lead to an embedded understanding of the mainstream. Naturally strong vocals, attitude-inspired choreography, and the ability to play a variety of instruments, have skyrocketed this self-sufficient content creator into the league of top-tier entertainers. With his debut EP in the works, “Options” is the first glimmer of a collection of tracks bound to shine. Returning to his YouTube roots, the release of “Options” will be accompanied by a self-produced music video that shows a sleek eye for aesthetics. Be sure not to miss out by following Donaldson on social media, listed below.